COOL JAPAN TV

​日本から世界へ、世界から日本へ
Creative Branding  ×  Digital Marketing

 
 

SERVICE

​PRODUCE

Product development, event planning, digital content development, shop and interior design, architectural design, construction. We provide integrated plans with the aim of maximizing the value of "product, space and time".

CONSULTING

We provide strategic consulting services in the areas of DIGITAL TRANSFORMATION (DX), YouTube and social media management, overseas market development and business design for both new and reform of existing businesses.

BRANDING

We offer creative brand development, rebranding to suit clients' objectives and needs, and comprehensive brand planning to help clients to realise "this image, this feeling".

CREATIVE

From graphic design, video and music production to architectural design and construction, we provide a full range of design services with brand strategy and creative image as the core, and work with our clients to create a brand-centered business strategy.

PROMOTION

We offer a full range of marketing solutions, including digital marketing, influencer marketing, event marketing and mass media marketing in order to complement our clients' products and services to create national and global PR strategies.

INVESTMENT

We actively invest in businesses that have the potential to create value for society. We use our long-standing industry expertise and global channels to build business growth with our partners.

 

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​COOL JAPAN TV GROUP

​クリエイティブと

マーケティングの力で

​世界を躍らせる

WORKS
 

​COOL JAPAN FEST

Together with MYNAVI, we organized one of the largest social media entertainment festivals in Asia, 「COOL JAPAN FEST」. The event brought together popular influencers and artists from all over the world at the landmark「The Grand Hotel」in Taiwan, with a combined social media following of over 300 million, promoting and exchanging Japanese products and services with overseas markets.

Event Planning・Production | Promotion

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JR East Japan From AQUA

We worked with JR East Cross Station Water Business Company to develop a comprehensive marketing strategy for their mineral water brand "From AQUA", which was launched in JR stations, covering commercial video production, digital marketing and more. The campaign was shot on location at the JR Group's GALA Yuzawa Ski Resort. 


​Video・Music Production | Translation | Advertising

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Kanda Myojin Noryo Matsuri

We planned the the summer festival of Kanda Myojin(Tokyo's oldest shrine). A DJ booth was set up on the Japanese style platform for performances by artists and idol groups. The festival attracted 40,000 visitors, a high record number of people, and became the talk of the town. The event was the number one trending topic on Twitter and was covered by all major Japanese TV stations.

Event Planning・Production・Management |

Promotion

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The African Development Conference

To promote the African Development Conference, the Ministry of Foreign Affairs of Japan, JICA and our company collaborated to produce a music piece featuring well-known Japanese and African musicians, as well as a music video for a friendly exchange, which was released at the Eve Festival. The project was covered by NHK News and Asahi TV's「Akira Ikegami's News Check」.

General Planning | Video Production | Promotion

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YouTube Marketing Academy

In 2019, we joined forces with avex to establish the avex & CJTV Influencer Academy, a video marketing academy, YouTube channel operation consultant, DMM member subscription salon, and lecture hosting business.

 

Online School Development | Social Media Consulting

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LAST IDOL NEO Curry Bread Committee

Asahi TV's 「Last Idol, Yoroshiku!」 The Neo Curry Bread Committee was formed by the members of the programme and our company was the project manager to develop the exclusive curry bread. After the programme was broadcast, it was made available for sale on online shops, and the initial and additional reservation were sold out within 30 minutes of being released, making it the talk of the city.

Product Development | Site Management

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​TOKYO BON 2020

We have produced 「TOKYO BON」, a song based on Japanese culture that has created a global craze for Bon Dance. The song reached over 100 million views on YouTube. It was the grand finale of the Japan Expo in Paris. It also won the NHK Video of the Year Award and was featured on the national news. Its successful cross-country digital marketing strategy has become the talk of the industry.

Planning | Production | Choreography | Artist Management

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Alibaba 11.11 Shopping Festival

We partnered with Chinese e-commerce company Alibaba to deliver a digital marketing strategy in South East Asia for the 11.11 Shopping Festival. The project involved 250 of our contracted YouTubers from various countries to launch video promotion, creating social buzz while successfully creating SEO effects on the digital marketing side and driving traffic to the e-commerce site to drive conversion.

Global Digital Marketing | Influencer Management

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 TOKYO FM × COOL JAPAN TV

TOKYO FM WORLD × COOL JAPAN TV is jointly producingthe overseas promotion programme "COOL JAPAN RADIO". Each episode features an interview with a popular overseas internet influencer to find out about the fun of Japan from the perspective of each country. After the programme is broadcast, the video is translated into multiple languages and release in various countries.

Planning | Video Production | Multilingual Translation | Casting

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Kacey Musgraves Performance in Japan

The 61st Grammy Award-winning musician in four categories, American singer Kacey Musgraves, performed in FUJI ROCK.  We performed the song 「High Horse」together, which was the grand finale of Kacey's first performance in Japan. The dance performance, with a gorgeous fan in hand and wearing a Japanese kimono, was the talk of the media.

Planning | Performance | Choreography | Casting

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Government Tourism Promotion

We develop content and promote tourism for local governments in Japan (Hokkaido, Sendai, Kyoto, Nara, Osaka, Okayama, Oita, Kumamoto, Nagasaki, etc.). The "Love Tour" for the Taiwanese market sold out within 30 minutes of its release. The unique planning and international promotion has been reported on TV and in the press.

 

Content Development | Global Promotion

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​Nogizaka46 Artworks Daitai Zenbu Exhibition

We collaborated with Nogizaka46 to develop exclusive products for the 「Nogizaka46 Artworks Daitai Zenbu Exhibition」. The event became a major topic of discussion in the media, with the release of Nogizaka46's secret portraits, music videos, actual costumes and sketches of unused ideas.


Product Planning | Product Development

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CLIENTS

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​JAPAN

〒150-0034 東京都渋谷区代官山町17-1

​CHINA

13F, Bldg B, 21st Century Plaza, No.40,
Liang Ma Qiao Road, Chaoyang District, Beijing P.C 100125

​SINGAPORE

10 Anson Road, #18-13, International Plaza, Singapore 079903

​TAIWAN

Rm. 1, 11F., No.306, Guangfu S. Rd., Da’an Dist.,
Taipei City 106, Taiwan (R.O.C.)

MALAYSIA

C-9-2 (Bukit Jalil City),Pusat Bandar Bukit Jalil, Jalan Jalil Utama 1, Bukit Jalil,

57000 Kuala Lumpur.

Enquiry

OFFICE

〒150-0034
東京都渋谷区代官山町17-1


STUDIO
〒153-0042
東京都目黒区青葉台3-1-21-1501


GALLERY
〒150-0034
東京都渋谷区代官山町15-10 1F

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